Designing and Implementing Business Process Models : ARIS Method manual : Customer Experience Management (CXM) : Linking CXM and BPM : Analysis capabilities : Queries : Find risks and initiatives for all customer touchpoints
Find risks and initiatives for all customer touchpoints
The Find risks and initiatives for all customer touchpoints query is started for customer journey objects. It collects all customer journey maps assigned to the selected customer journey objects and retrieves the corresponding customer touchpoints, as well as the associated risks and planned initiatives for these touchpoints.
Risks and initiatives for all customer touchpoints
The information about the customer journey objects and the corresponding customer touchpoints is shown in a table returned by this query. The values for the Pain point, Moment of truth, and Best practice attributes are included as additional details on the touchpoints. Furthermore, the table contains all risks associated with the individual touchpoints, as well as the planned initiatives.
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