Designing and Implementing Business Process Models : ARIS Method manual : Customer Experience Management (CXM) : Linking CXM and BPM
Linking CXM and BPM
 
Analysis capabilities
ARIS enables the mapping of both the internal and external processes and perspectives and the creation of links between these using the Customer touchpoint object. If, for example, a company has defined a customer touchpoint in a customer journey map, the company can then create an occurrence of the touchpoint in an internal process and reuse it, for example, in an EPC that is important for the customer journey. With this option, the two models are linked with each other and you can, for example, run an analysis to very quickly obtain an overview of which internal processes are influenced by changes to the touchpoint.
Linking CXM and BPM
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