Designing and Implementing Business Process Models : ARIS Method manual : Customer Experience Management (CXM) : Linking CXM and BPM : Analysis capabilities : Queries : Get full customer journey overview
Get full customer journey overview
The Get full customer journey overview query is started for objects of the Customer journey object type.
The query collects all customer journey maps assigned to the selected customer journey objects and returns all information available about the customer journey steps and the related customer touchpoints. The information belonging to a customer touchpoint describes the customer touchpoint in detail, for example, the risks associated with it.
Customer journey overview
In addition to the graphical display, this query also provides a table showing a complete overview of the customer journey, which can be used, for example, for data management.
Customer journey table
The table contains information about the individual customer journey steps, for example, the overall customer experience, as well as all important details about the customer touchpoints of the selected customer journey, e.g., which touchpoints represent a pain point for the customer and which do not.
In addition to providing an overview, this table also enables you to specify attributes.
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