Designing and Implementing Business Process Models : ARIS Method manual : Customer Experience Management (CXM) : Linking CXM and BPM : Analysis capabilities : Queries : Find risks and initiatives for bad customer touchpoints only
Find risks and initiatives for bad customer touchpoints only
The Find risks and initiatives for bad customer touchpoints only query is started for customer journey objects. It contains information similar to the information provided by the Find risks and initiatives for all customer touchpoints query, except that not all customer touchpoints are evaluated. Instead, it evaluates only those for which the Pain point attribute is specified as applicable, making this touchpoint a negative one for the customer. This query also focuses on the risks associated with the individual touchpoints, and therefore provides information about these, e.g., the probability of their occurrence.
Risks and initiatives for bad customer touchpoints
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