Creating and Launching Build Configurations for the App Store Client
After you have uploaded the required certificates and profiles for your platforms and after you have connected the build nodes, you can build mobile applications with Mobile Administrator. One of the first apps that you want to build is the app store client for each mobile platform on which you want to offer your apps for download. Building the app store client is optional, however, it is very convenient for your users to browse and download your apps. As an alternative, your users can also access the app store website via the browser on their mobile devices.
You have to create a build configuration for each platform on which you want to make the app store client available.