The Customer touchpoint allocation diagram model type is used to describe a customer touchpoint in more detail including the relevant KPIs, organizational units, initiatives, risks, etc.

Besides the option of assigning it to a customer touchpoint object in a customer journey map, this model type is particularly useful if companies already use ARIS and want to map customer touchpoints in their internal processes without mapping them additionally in customer journey map models. This model type offers the same object types as the Customer journey map model type for describing the customer touchpoint in more detail.