Besides the general product/service diagrams, which belong to the graphic models, product models are recommended for realizing abstract representations. The product allocation diagram is primarily used to analyze product creation in public administration. Like the product/service exchange diagram, this model type can be used to show which organizational units provide or use which products, and which functions are required for the creation of the products, or for which functions the products provide an input. In addition, the (legal) order basis of each product is shown here. The objectives to be achieved with the various products can be represented as well.

The following figure shows part of a product allocation diagram for public authorities.

Finally, this model type can be used to describe aspects relating to product marketing.

In the following, a simplified example of banking products describes these aspects.

The growth of the Internet and the rising number of private Internet users over the past decades has been accompanied by the spread of online banking. At the same time, the financial power of adolescents has increased, making them more important as a target group.

As a result, the checking account service is now being offered in different forms:

For example, it can be offered as a 'senior citizen account', with the holder being supported by the staff at a branch of the bank. This product is geared particularly to older customers who are less familiar with the new technologies, attach importance to personal support and advice from people they know, and whose mobility is restricted due to their age. The fees charged for such an account may be above average.

Another variant of a checking account may be a low-fee online 'teenager account'. This product is aimed at adolescents aged 12 to 20 who are familiar with Internet technology, but have a lower budget. The fees should therefore be at the lower end of the range.

The following figures show product allocation diagrams for these two product variants:

The Teenager account and Senior citizen account services have been created as object variants of the checking account and are identified by the Sales product attribute. A sales product is a product or service rendered by a company. It is offered under different names in different market segments. Generally, different marketing instruments are used for different sales products.

The ARIS variants component can be used to develop any number of sales products from a given product.