Why do Organizations Expose APIs?
Organizations often lack the resources to support mobile Bring Your Own Device (BYOD), supply chain, or eCommerce initiatives. By opening a set of APIs to external developers, organizations can reduce costs, expand the reach of their products or services, and create new channels of revenue in the following ways:
Mobile application developers can create mashups and apps that satisfy a particular user niche and are optimized for specific mobile device types and platforms.
Enterprise application developers can leverage APIs to simplify integration with suppliers and B2B partners.
The involvement of external developers fosters innovation and collaboration throughout the development community. In return, the resulting developed applications offer the organization additional potential revenue as those applications reach new markets or customers in new ways.