The high-level, core components in the Business Analytics platform are two web applications: the Business Analytics Hub, where users create dashboards, mashables, mashups and apps; and the AppDepot, where users find and work with published apps in desktop browsers.

In addition, Business Analytics contains the Business Analytics Server, the Business Analytics Repository and the MashZone NextGen Analytics In-Memory Stores to process mashables, mashups and apps at runtime and support creation and management of these artifacts.

Extensions and add-ons for Business Analytics are presented later in this introduction.