Appendix : Administration : Business Analytics Server Configuration : Set Web Feed Normalization
Set Web Feed Normalization
By default, Business Analytics returns RSS and Atom web feed responses in the format received from the syndicated web feed. In most cases, this ensures that all the information from the web feed is returned. But it can make combining results from different web feeds difficult.
The default setting (native) disables normalization. You can choose to enable normalization to have the Business Analytics Server automatically convert the results for either all RSS or all Atom feeds to one specific standard and version.
Note:  
If you enable normalization, there are specific issues and work-arounds. See Normalization and Business Analytics Support for RSS/Atom Formats for details. Business Analytics developers can also override normalization configuration for specific invocations of a web feed using Business Analytics Headers/Parameters.
To set web feed normalization
1. Click Admin Console in the Business Analytics Hub main menu.
2. If needed, expand the Server section.
3. Click Syndication Response.
4. Choose:
*One of the RSS versions to normalize all web feed to that version of the RSS standard.
*One of the Atom versions to normalize all web feed to that version of the Atom standard.
*native to disable normalization.
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