Customer segmentation map

Source object type

Relationship type (active)

Relationship type (passive)

Target object type

Possible number of connections

Customer segment (477) (OT_CUSTOMER_SEGMENT)

encompasses

belongs to (845) (CT_ENCOMPASSES)

Persona (485) (OT_PERSONA)

Unique

Customer segment (477) (OT_CUSTOMER_SEGMENT)

experiences

is experienced by (889) (CT_EXPERIENCES)

Customer journey (468) (OT_CUSTOMER_JOURNEY)

Unique

Persona (485) (OT_PERSONA)

experiences

is experienced by (889) (CT_EXPERIENCES)

Customer journey (468) (OT_CUSTOMER_JOURNEY)

Unique

Product/Service (153) (OT_PERF)

is demanded by

demands (519) (CT_DEMANDED_BY)

Customer segment (477) (OT_CUSTOMER_SEGMENT)

Unique

Product/Service (153) (OT_PERF)

is demanded by

demands (519) (CT_DEMANDED_BY)

Persona (485) (OT_PERSONA)

Unique

Revenue (418) (OT_REVENUE)

is related to

is related to (846) (CT_IS_RELATED_TO_1)

Customer segment (477) (OT_CUSTOMER_SEGMENT)

Unique

Revenue (418) (OT_REVENUE)

is related to

is related to (846) (CT_IS_RELATED_TO_1)

Persona (485) (OT_PERSONA)

Unique

Risk (159) (OT_RISK)

is associated with

is associated with (837) (CT_IS_ASSOCIATED_WITH)

Customer segment (477) (OT_CUSTOMER_SEGMENT)

Unique

Risk (159) (OT_RISK)

is associated with

is associated with (837) (CT_IS_ASSOCIATED_WITH)

Persona (485) (OT_PERSONA)

Unique

Task (137) (OT_FUNC_INST)

supports

is supported by (840) (CT_SUPPORTS_1)

Customer segment (477) (OT_CUSTOMER_SEGMENT)

Unique

Task (137) (OT_FUNC_INST)

supports

is supported by (840) (CT_SUPPORTS_1)

Persona (485) (OT_PERSONA)

Unique