The use case is based on a strategy project that is to improve consumer banking at United Motor Group (UMG). The models used in the use case are located in the United Motor Group demo database.
Scenario
UMG management is dissatisfied with the sales result in retail banking. To identify growth potential, management decides to set up a strategy project. The objective of the strategy project is to determine possible growth potential and define measures to exploit this potential.
Procedure
The growth potential is determined and measures are defined.