Use case: Determine growth potential

The use case is based on a strategy project that is to improve consumer banking at United Motor Group (UMG). The models used in the use case are located in the United Motor Group demo database.

Scenario

UMG management is dissatisfied with the sales result in retail banking. To identify growth potential, management decides to set up a strategy project. The objective of the strategy project is to determine possible growth potential and define measures to exploit this potential.

Procedure

  1. Analyze financial services business models
  2. Run SWOT analysis
  3. Determine optimization suggestions
  4. Determine critical success factors
  5. Define strategic objectives
  6. Define actions and control
  7. Launch campaign
  8. Model KPIs as strategy control
  9. Prepare data for strategy scorecard
  10. Visualize strategy scorecard using MashZone

The growth potential is determined and measures are defined.