Report: Create infographic for persona

Use

This report outputs an infographic that visualizes all persona-related data you have specified. The following information is evaluated and displayed:

Output example

In order for the report to be run and for it to deliver meaningful results, make sure that the following attributes are specified for Persona objects:

Attribute

Example

Name

Lukas Andrews

Description/Definition

This text is shown beneath the About topic.

Lukas has been interested in technology for many years. As a software engineer he makes a living with programming innovative mobile apps. But his highest priority is the well-being of his family. For him, a car needs to be both functionally well designed and have enough space to accommodate the entire family for holiday trips.

Personally, he owns many electronic gadgets. Generally, he is sensitive to cost but can get carried away if he sees an innovative solution.

The following attributes must be specified for the Customer Experience Management attributes:

Attribute

Example

Age

32

Family status

married

Location

Saarbruecken

Job title

Software Engineer

Personality

  • conscientious
  • detail oriented
  • humorous
  • playful

Frustration

  • reading manuals
  • services that are overly time consuming
  • sharing his personal data to unknown entities

Goals

  • save money for buying a house
  • get promoted in his company
  • exercise his favorite sport more often: Climbing

Quote

The Best Things in Life Are Free

You can link images either in the Customer Experience Management attribute type group or in the ARIS document storage attribute type group.

Customer Experience Management attribute

ARIS document storage attribute

Image/position

Portrait image link

ARIS document storage Link 1

Portrait; at the top

Descriptive image Link 1

ARIS document storage Link 2

Electronic gadgets; image on the left.

Descriptive image Link 2

ARIS document storage Link 3

Climbing; image in the center.

Descriptive image Link 3

ARIS document storage Link 4

Family; image on the right.

Some content is only shown in the infographic if the Persona object is related to a Customer segment object. The belongs to relationship is evaluated.

In this example, the Family Customer segment is shown because the Lukas Andrews Persona occurs in a Customer segmentation map and this Persona object is related to the Family Customer segment object.

Modeling konvention

Context

Object of Persona type

Output format